If anyone of you that tend to hang out on Stureplan in Stockholm during the daytime happened to get hit on the nose by some strange smell yesterday, you needn’t be alarmed. It was just us, here at Pond.
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This Wednesday, unsuspecting visitors to Pond STHLM were welcomed by a rather dream-like, or even trippy, sight. The Pond crew had been transformed into baroque ladies, Coco Chanels, football players and supporters, pigs, super heroes, dogs, clowns, suspicious characters with enormous hairdos, various beings from a galaxy far far away and a LOT more. And at the front desk was a big ol’ gorilla. But in fact, it wasn’t any kind of sorcery or black magic. What really was going down was Pond’s annual masquerade day – and here are some snapshots from this truly fun and weird occasion.
We are excited to tell you that our latest collaboration with Swedish Match and General snus has been released – in a fashion that was tailored to fit the product like a glove, to say the least.