SJ is a brand that evokes a lot of emotions. When the train is on time and everything runs smoothly you love them. When it doesn’t – you don’t.
One area of improvement that has been identified by both SJ and their customers is SJ.se. For almost nine years, it has looked pretty much the same. But that’s about to change. Pond is currently working on a long term project helping SJ to develop their digital presence across all touch points.
We do this in close collaboration with the team at SJ and the customers. The first step is a beta site that is generating hundreds of constructive ideas on improvements. A great way to keep everything on the right track (sorry). Want to know more? Take a peek at the film below or join the conversation at beta.sj.se.
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