Client: Novartis   Service: Innovation

We’ve been working a lot with medical care solutions, which we are really happy to do. But while doing it, we couldn’t escape one itching insight: Many devices used to analyze and help people suffering from various conditions are waaaay to expensive – and therefore not very accessible to the people that need them.

Gear for asthma patients was one category suffering from severe expensivitis. For example, spirometers used to keep track of how sick one is and how much meds you need are often about 2000-7000 SEK. We wanted to create one that was below 200 SEK.

Through desktop research combined with expert interviews, analyzing existing devices and lots more we came up with a number of routes that we explored further. We sketched out a number of different versions of our ideas – and finally came up with a viable solution.

We started looking around for partners, and found one in Novartis, a global medical company,  and then started developing a working prototype.

The prototype has been presented to over 400 physicians who have given us elaborate feedback – and now, the next step is going into production. Still with the goal to keep it below the magic 200 SEK limit.

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