Creating cravings

ICA is a beloved supermarket. But naturally, they’re not just your local store anymore. They’re on the interwebs, and they needed help to win the hearts of Swedes online.

Logistics for supermarkets can be quite the hustle, especially online. Cereal, diapers and snus needs to be shipped correctly everywhere, at anytime. But should the customer know all of this? Of course not. They just want to press a nice looking button and get well tasting wares delivered to them. With service design, packaging, graphic design, concept development, (and so on) we aimed for just that.

And by simplifying, enhancing and integrating the whole ICA experience we managed to mold web and mobile in one seamless entity that delivered targeted and personalized info. Since the launch, the ICA site has been breaking the old records like a conveyer belt.