Everyone’s got an opinion about SJ. When the train is on time and everything runs smoothly, you love them. When it doesn’t – well, you don’t.
One identified area of improvement, both by SJ and customers, was SJ.se. For almost a decade it looked pretty much the same. But from now on, all of that has changed. Pond remade SJ.se from the ground up with one singular focus; creating great customer experience.
This was done in very close collaboration with the team at SJ – and of course their customers. Through immense insight work, our UX and digital designers created a beta-site for testing. When everything was on the right track (sorry for the pun) and nothing was able to de-rail (sorry again) it was released to the public.
What did people think? ”Det här går ju som tåget”, is the best way put it.