Move the enjoyment

If you’re not first, you’re last. And being Swedens number one sports provider you really need to prove this. Stadium is a high quality brand, and it was about time to show this online, once again

Back in 2007 POND worked with Stadium to launch the first generation of Stadium’s online shop. In 2015 it was time again. We helped Stadium get into the age of omni-channel and multiple screens with a smooth responsive user experience. A great online experience in other words.

A new vehicle for Stadium to continue inspire people and to (yes, you guessed it) join the movement. And if you can’t afford the lifestyle at list price, we added a brand new outlet shop, without compromising with the user experience. We moved the enjoyment, so you can join the movement.