Client: Husqvarna  

Husqvarna Group is a world-leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and garden tractors. The Group is also the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries.

The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to end-customers in more than 100 countries.

Pond has since 2013 supported Husqvarna in working on brand positioning and related areas for the group portfolio of brands.

For positioning and portfolio strategy, Pond draws on analytical strength and creative input through its experienced strategy and brand teams, developing relevant, differentiated and ownable positions that can over time help guide business decisions across the board – from product and innovation to communication.

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