POND - PwCs creative arm - just opened the new Experience Center in Stockholm
In a world where business challenges are more complex than ever before, innovation, speed and execution is the key to success. And previous strategies will neither create the speed, nor the solution or results, that business and society demand.
That is why we are creating the Experience Center. A place where visionaries, innovators and makers collaborate at speed to imagine the future and to ideate, prototype and validate solutions to important problems.
Our method is about believing in the power of perspective. This means we strive for business, tech and experience capabilities to play an active role simultaneously when solving problems. It also means inviting external experts and other types of outside opinions – in. Not to mention the end users.
For this approach to be successful and to add value, a team has to share:
- A common language – members must be able to communicate with representatives of other fields.
- A common understanding of the problem – as well as a perspective from their own area of expertise.
- A common set of goals and agreed principles of how to run the project.
- A dedicated space. – The Experience Center. In our five different workshop spaces (Construction, Electronics, Studio, Crafts and Usability) we have everything needed to go from idea to finalized prototype in just 5 days.
All together, this creates and builds trust, the foundation for success.
All the 70 people at POND represent diverse minds and backgrounds with all sorts of talents but with one thing in common: We simply spend our awaken hours to give direction and purpose to brands and make the experiences that define them. Because we are experience makers – brand led, human centered and design driven – nothing else.
- Experience design
- Brand development
- Strategic innovation