If the lawyer turns in to a journalist it is almost certain that the journalist will turn in to a copywriter. But what the f ck happens when the copywriter transforms into a Creative Director?
That’s the history of Fredrik. When he finally sold his soul to the devil 12 years ago and started in the advertising business it was too much fun to go back. Loving the pixels from the start made him go deeper and deeper into the digital arena at companies like Moonwalk, LBi Starring and Syrup.
If you don’t find him at Pond he might be teaching at Berghs School of Communication.