Some time ago, we launched Så Jävla Packat – a nationwide competition for Sweden’s worst packaging design. And now, a winner has been chosen: A fire blanket locked up in a packaging that needed to be cut open with scissors. Not very clever, since the packaging’s contents are supposed to be used in emeergency situations where every second counts.
Anyways, a contest has to have a prize – and in this case, we couldn’t think of a better prize than a new and better packaging. And now, we proudly present the new packaging for Nexa Trading AB’s fire blanket!
Here’s an article on the subject from CAP&Design (in Swedish – sorry!).